WELCOME!
👋🏼 I'm Rose, Melbourne based social media strategist, wing-woman to small & mid-sized business owners, and well, I am NOT your average social media marketer…
While it’s true, I’m a self-confessed dad-joke enthusiast, it’s not just my love of corny puns that sets me apart from the rest! (THANK GOD for that!! 🤣)
It's that I'm super passionate about using human-centered marketing to help businesses level up their social media game and boost their online presence.
🤔 Why human-centered marketing? Annnd what is it, exactly?
Well, in short…
Human-centered marketing is what “stops the scroll”.
With filters, AI, and endless online noise, us humans are craving genuine connections and authenticity in the content we consume more than ever.
Human-centered marketing acts as an essential disruptor in the online world, helping you stand out amongst all the online noise.
While templated content and convenience-store-style marketing may seem appealing momentarily, they won’t do you any favours in building your brand and online community in the long term.
💣The truth is, as humans we crave a more authentic, connected, and wholesome environment online, and we are MUCH MORE LIKELY to buy from those businesses who provide it.
Want to learn more? I've got posts galore over on my socials... go check 'em out!
So, how did I get here, you ask?
Well, after owning and building my own art and entertainment company for over a decade, I noticed that the world of marketing was changing. Gone were the days of personal connection and authenticity... I saw firsthand the shift from genuine person-led marketing to a more disconnected, clickbait-y, convenience-based marketing strategy.
The thing is, while templated content and convenience-store-style marketing may seem easier and enticing in the short term, it won’t do you any favours in building your business and community in the long term.
The truth is, as humans we instinctually crave a more authentic, connected, and wholesome environment online, and we are MUCH MORE LIKELY to buy from those businesses who provide it.
You see, marketing is MORE THAN just selling products or services…
It's about building relationships with your audience, understanding their challenges, needs, desires and values, and providing them with connection, value and meaning.
That’s why I take a human-centric approach to everything I do. I believe in getting to know you, your brand, and your audience on a deeper level so that we can create a personalised marketing strategy that resonates with YOUR business, YOUR values, YOUR mission, and most importantly, YOUR customers.
I use data, customer feedback, and ongoing dialogue to inform marketing strategies, and I prioritise transparency, honesty, and ethics in everything I do. I believe that social media and marketing can be a force for good, and I am committed to creating positive change in the digital world through my work with my clients.
Here’s how we can work together:
SOCIAL STRATEGY
Create momentum for your business & social media platforms with a 1:1 strategy consultation. These calls are designed to help you:
Get clear on the next steps you need to take to get to where you want to go with your business & social media presence.
Optimize your social media profiles for maximum engagement and growth
Understand the mindset of your ideal clients & create content that resonates with them
Diffuse the social media overwhelm & create momentum with practical & actionable steps
GET SOCIAL
Level up your online presence with our tailored social media management services.
Forget about what to post and when, we take care of all of that for you!
Boost your brand's online visibility with high-value strategy and content.
Create consistent, engaging content that your audience will love across social media, email, and blog platforms.
Create more time and energy to focus on the parts of your business that you actually LOVE and enjoy!
LEARN SOCIAL
Master the art of social media for your business! Learn, step-by-step, how to optimise & grow your social media platforms.
Better understand your audience & how to find your ideal clients online.
Learn how to create and share high-value content, increase engagement, & boost your online presence & brand visibility.
Increase your efficiency and effectiveness in managing your social media.
Gain unique access to industry insights and best practices from experts
Connect, Engage, Grow🪴
I’ve helped entrepreneurs from all over Australia create high-quality, aligned, and on-purpose content to connect with their target audience and grow their businesses.
So if you’ve ever felt overwhelmed by social media, struggled to find & connect with your ideal audience, or simply haven't had the time to give your online presence the attention it deserves, then I'm here to help!
With my tailored social media strategy and management services, you'll build genuine connections with your audience and maximise the impact of your online presence.
Whether it's attracting new customers, engaging with your community, or showcasing your brand's unique value, I'll help you bring your vision to life in an authentic and impactful way. - no matter your starting point.
The talk on the town…
Please charge me for an extra session on my next invoice as you have given me so much more!!
— Narelle Claucsen
“…I have loved all of your advice and direction, and input, what a powerhouse! Thanks for being such a lovely person to share my business with, I really feel like you have my back.”
— Jeanette Tatton
“The adrenalin from our strategy session is still pumping. Really good to gain that clarity! Thanks legend for the alternative perspective!”
— Dr. Shyam Barr
I’m passionate about using social media & business as a force for good in the world.
I believe in using the power of online presence to create a positive impact on the world. By empowering entrepreneurs and change-makers to share their work and stories through effective social media strategies, I aim to make a meaningful difference in the lives of the people and the planet. I am dedicated to helping individuals and businesses harness the power of social media for good.